This report will impress! It uses Facebook and Instagram data to estimate how many individuals within a given geography have interest in what your potential client has to sell. Example: If your trying to land a client who owns a Gym, you could show them how many individuals in their area are interested in health and physical fitness. This report is great way to get a digital marketing sales presentation meeting scheduled with a potential client. 

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Hint: Get permission to conduct the research but don't let your potential client see the report unless its in a meeting with you!